Why Branch Registration in the Netherlands is Important to consider as option to enter a new market
What are the company name restrictions in Netherlands?
Before starting a business in the Netherlands, you need to consider your company name, and the restrictions that apply in the Netherlands.
A company name is officially called a 'trade name'. Trade names are protected in the Trade Name Act. This law also contains rules that your company name must meet:
Be honest
You may not pretend to be bigger or different than you are. For example, if you have a sole proprietorship, you may not use the name Jansen & partners. Then it seems that there are several owners.
You may not use someone else's personal name.
You may only use the words "bank", "architect" or "accountant" in your company name if you really are.
For example, you can’t simply use the name ‘bank’ , ‘university’, ‘accountant’ in your company name, unless you are licensed to perform these activities. You are also not allowed to use personal names of someone else in your company name, like ‘Albert Heijn’ or ‘Freddy Heineken’. Assuming of course, such names are still available, you can use these names if it’s your actual name. Do you use your own name in your company name? Keep in mind that you run a greater risk of unwanted sales and even identity fraud.
Do not choose a company name with a brand name from another company (or names similar to it). A customer or supplier can then get confused. They may think that the products with that brand come from the company that uses the brand name in its company name.
You may not use a company name that can cause confusion with the public (for example, with customers or suppliers) because the name resembles an existing company name. Whether confusion can arise depends, among other things, on:
the similarity in the name/brand;
the extent to which the activities are similar;
the overlap of the work area, ie the area where the company operates.
If you find a company name misleading or confusing
Do you think the company name of another company is misleading or confusing? First try to solve it mutually. Is this not possible? Then you can start a procedure with the court.
Not all special characters and punctuation marks are allowed. You may only use @ & + and - in your company name. Characters like ()? ! * # / may not, for example, appear in your company name.
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Can I add multiple Trading names in Netherlands?
Yes, you can. The trade names don’t have to be similar to the statutory company name. This way you have use multiple brands/trade names, using only one company. Please note that using a trade name does not protect your brand in all situations, and brand registration might still be suggested.
When you register a trade name in the Netherlands, you are allowed to issue invoices, or sign contracts, in the name of that trade name (instead of the legal company name).
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Our Services
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What is House of Companies?House of Companies is in first instance a new concept in offering flexible office solutions and registered office addresses, covering more than 4.000 locations. Aside from full service office facilities (from dealing with your mail, to answering the phone) , we offer a ‘branch out membership’ which provides you the tools to start a new business, or keep your business running, at the lowest costs possible. House of Companies is located at an amazing mansion, on a 50.000m2 estate in the Netherlands offering room for hundreds of companies. But we also offer +4.000 locations in cooperation with partners.
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Can anybody use the services of House of Companies?Yes, basically anybody can use the services of the House of Companies. Even if you are not an entrepreneur yet! Our services are very low-key which allows companies of any sizes to expand overseas. We do have a strict onboarding process in place, and don’t deal with companies focused on tax avoidance, or who have operations in sanctioned countries, as well as certain sensitive industries.
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Is using a registered office address legal?Yes, 100% legal! Our team has over 10 years experience in providing registered office services, and our locations meet the standards of the Dutch Chamber of Commerce. Our locations provide a full time reception, and our locations are always able to provide you a working space when need be.
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Do I pay taxes when I use a virtual office in the Netherlands?A ‘virtual office’ typically does not pay taxes (yet). This is not due to a special tax status, but simply because a virtual office has no actual operations (or substance) yet (or has not started to make a profit, doing sales, or employing staff). In fact, a ‘virtual office’ is typically considered a ‘representative office’ and is not required to be registered at the Chamber of Commerce. Such requirements might change, once you perform any actual services from the Netherlands, or goods are stored and processed here. In case of doubt, it might be necessary to discuss your situation with a lawyer or accountant, but much information on this topic is available in our Dashboard.
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Does a Dutch company require a local address?In many cases a local company registration requires a local business address. Especially in (Western) European countries this is very common. There are some exceptions, especially in case of a branch registration (or a representative office). A registered office address is required to receive official government letters, and in come cases also to open a local corporate bank account.
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Can my Dutch business open a bank account?Yes, a business dealing on the Dutch market can also open a corporate bank account. However, this is becoming more challenging. House of Companies can inform you about European banks that can open bank accounts for any kind of European entity, without a visit to the bank required.
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When is a registered office address convenient for me?A registered office address is convenient for any kind of business, that is planning to expand to a new market, and is taking it step by step. A registered office address (or virtual office) allows you to explore a new market, while limiting your expenses. It’s not about being ‘virtual’, but it’s about avoiding as much bureaucracy and legal expenses as you can, while your business is not yet at its full capacity. Our tools allow you to get an understanding of the legal framework of a country, so you are able to make the decisions for yourself, rather than having to rely on an accountant or lawyer.
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Can I really submit my corporate tax return myself, without any charges?"Yes, anybody can submit their corporate tax return themselves, without any help from an accountant. Our Dashboard provides you the detailed information, step by step, on how to login to your online Tax Portal, and to file your tax return. Obviously, the more complicated your company activities (and transactions) the more complex your tax return will look like. But if you have almost no operations, then you can save thousands of euros in accounting fees, without requiring any accounting skills! Once your company grows, we offer more detailed information, so you can learn along the way. Or you can decide to involve an accountant at that stage.