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Open a Franchise in the Netherlands

Updated: Nov 5, 2020

Are you ready to open a franchise in the Netherlands?

Dutch consumers love international brands. Franchising gives these consumers access to these goods and services and it’s easy to see why it is such a popular type of business. What’s more, the Dutch economy is one of the fastest-growing economies in Europe since the financial crisis in 2008, and with this growth comes an increase in consumers’ disposable income.

The opportunities in this resilient market are vast and investors can choose from a wide variety of local and international brands. Now is the time to open a franchise in the Netherlands and great returns.

We are experts in business development in the Netherlands and we can help you to start a Dutch business to identify specific franchise opportunities and how to take advantage of them. Call one of our consultants now!

Legislation concerning franchises in the Netherlands

While there are no specific laws that govern franchises, there are certain Dutch laws that apply to the relationship between the franchisor (seller of the franchise rights) and the franchisee (buyer of the rights to operate the franchise). These include:

  • Contract Law

  • Competition Law

  • Commercial Law

  • Intellectual Property Law

Not sure about these laws, our consultants are experts with regard to business legislation and can navigate you through the process quickly and smoothly. Call a consultant today to find out more.

Open a Franchise in the Netherlands | House of Companies
Open a Franchise in the Netherlands | House of Companies

Franchise contract obligations and rights

Franchisors and franchisees each have certain obligations and rights within a franchise agreement:


The franchisor must give the franchisee access to all equipment, technology, and intellectual property that the franchisee will need to operate the franchise, including training of employees if necessary. In exchange, the franchisor will be entitled to charge a fee or collect royalties from proceeds generated by the franchise.


The franchisee must adhere to the terms and conditions set forth regarding the franchise location, equipment, and intellectual property provided by the franchisor, and pay agreed on fees and/or royalties according to the contract.

How do I open a franchise in the Netherlands?

  • To open a franchise in the Netherlands, you need to register your business, either a company such as a Dutch BV, or a sole proprietorship with the Dutch Trade Register.

  • Registration must include the mandatory NACE (Nomenclature of Economic Activities) number which varies depending on what goods or services you want to offer.

  • Once your company has been registered, you can conclude an agreement with a franchisor.

  • You may require certain permits or licenses, depending on the type of business that your chosen franchise operates. Speak to one of our expert consultants to find out more.

Need help to open a franchise in the Netherlands? We are experts in Dutch company formation in the franchise sector, and we can offer you great advice about how to open a franchise in the Netherlands. Call us now!

Frequently asked questions:

Do I require a license to operate a franchise in the Netherlands?

No. However, certain types of businesses may require licenses and/or permits. Speak to one of our consultants to find out more.

Why is The Netherlands such a good place to start a franchise?

  • A moderately competitive market that allows small to medium businesses to thrive.

  • Well educated and highly skilled population.

  • Attractive tax rates that draw a lot of investors to the Dutch franchise markets.

  • The Netherlands has a very stable and resilient business environment.

  • Dutch consumers love international brands.

  • Disposable income among Dutch citizens is rising.

  • Great business environment.

How long does it take to start a franchise company in the Netherlands?

Starting a Dutch company usually takes between 2-5 days. However, some businesses may require certain licenses and/or permits to operate. This can make the process take a bit longer. Call us to find out more.

Can I start a franchise in the Netherlands as a non-Dutch or EU citizen?

Yes. The Dutch government allows foreigners to start a Dutch company or bring their existing business from abroad. However, certain legal conditions apply.

Are you excited about starting a franchise in the Netherlands, but you are unsure whether the market is the right one?

Or if you are considering other EU countries like Portugal or Sweden, feel free to schedule a free consultation with one of our Dutch business development agents to discuss why opening a franchise in the Netherlands is the perfect investment.

We can help you determine your business proposition, as well as the services you aim to provide and give input and expert guidance on how to present this to the Dutch market.